Does the natural hair movement suck?

Does the natural hair movement suck?

In recent years, there has been an explosion in women wearing their natural hair.  Women, particularly women of color, are not just rocking ‘70s afros and jailhouse cornrows...many have truly embraced the hair that naturally sprouts from their scalps, in all of its sophisticated, crown-like glory.  And naturals are looking spectacular! I think it’s safe to say, natural hair is not a fad…it’s here to stay…but, what is the experience like for women who wear their natural hair, woman to woman? Does the natural hair movement suck?

Does the natural hair movement suck

Women choosing to don their natural coils subscribe to a full spectrum of different beliefs.  Natural textured women can range from the purist, who has not only banned the use of chemicals used to straighten hair, but does not utilize heat, protective styles, or color.  On the other end of the spectrum is the liberal, she may have banned the use of straightening chemicals, but is open to using just about anything else to achieve the looks she desires.  Which is right? And what about the naturals who have sported locs or have been natural for their entire lives, are they somehow less qualified to be a part of the (fairly recent) natural hair movement?

No matter where one identifies on the natural hair continuum, a common experience many natural women share is receiving criticism or judgment from other natural women. Some natural women routinely project their hair ideals on other women and even judge women that abide by a different set of natural hair rules. The judgement naturals experience amongst one another can be downright rude or snobby.  In many women’s natural hair journey, this judgement causes division and negative feelings towards other women, and in some cases within themselves.

If judgment is commonplace amongst the natural hair community, it may be time to take a step back and make the natural hair movement peaceful again! For hair, as in life, we cannot impose our preferences on others or judge them when they do not subscribe to our beliefs.  Likewise, while it can be tempting to listen to what works for one woman and seek the same success using the same methods and products, we also cannot expect to blindly implement the practices of others and get Instagram perfection.

The natural hair movement is all about the personal journey.  It is about self-discovery, self-confidence and ultimately, freedom!  No one can say what is “right” or “wrong” because everyone’s hair journey is individualistic.  Each woman must define the best hair regimen for herself (and her hair type, OK!).

The secret to having the most fabulous natural hair experience is to do what works for YOU!  So, stop judging and stop being judged…use what makes YOU feel beautiful and confident! In life and in hair, Shakespeare summed it up best when he wrote…”to thine own self be true.”

Share your thoughts and natural hair movement experiences in the comment box below!

Make The Mesmerizing Moisture & Definition Bundle Yours Today!


June 26, 2019 — Jeannell Darden
Top 10 Foods for Strong Healthy Hair

Top 10 Foods for Strong Healthy Hair

Diet is often the forgotten ingredient when trying to figure out how to have optimally healthy and strong hair…your diet absolutely matters!  It’s like beginning a new workout, going hard in the gym but you keep eating all the junk food you have always eaten. (We’ve all tried it) But, the fact is...
June 19, 2019 — Jeannell Darden
Will he like me Curly?

Will he like me Curly?

There are women that are downright obsessed with the idea their beau will not like them curly. As a result, so many women are discouraged, thinking that they will somehow be less beautiful or they will be unable to find love while rocking their natural hair.  We all know someone so overwhelmed by the thought of losing their relationship over hair, they continue straightening their hair well after they’ve lost the desire to do so (come on ladies…choose you!)
June 12, 2019 — Jeannell Darden
Makeup Hacks from Celebrity Makeup Artist BRich!

Makeup Hacks from Celebrity Makeup Artist BRich!

Brittni Fontleroy and I had an amazing time on our Facebook Live this past Tuesday! 

I used the Now & Forever Leave-in Conditioning Serum as a heat protectant to do this blowout, then I used the Kindred Spirits Moisture & Style Cream to do chunky twists and the oil to Seal with a Kiss Finishing Oil to seal in the moisture & shine.  

Use Coupon code: mllive to save 15% on my look at

Jeannell Moisture Love

It was a total blast. Brittni showed us how to:

  • Put on lashes in 3 simple steps
  • Blend eyeshadow to look flawless
  • Keep your eyeshadow on longer without all the creasing

Check out the replay here and go to her website to shop her amazing deals. She has offered a 20% off coupon just for Moisture Love fans!



B rich Collection


Make These Moisture-Rich Hair Products Yours Today!


February 08, 2019 — Jeannell Darden
Kindred Spirits always Seal with a Kiss!

Kindred Spirits always Seal with a Kiss!

Have you even been in love? I'm not talking that 4th grade he shared his bubble gum love, but real love?

And no, I'm not talking that Disney princess fairy tale type love where it's always gumdrops and lollipops either.

But the love where your significant other is truly down for you.

They hold you down when times get hard, have your back when others try to mess over you. They know what you're feeling and needing before you even speak.

If you haven't experienced that I sincerely hope you're able to one day, but for now at least your hair has a chance at

The Kindred Spirits Moisture & Style Cream exemplifies that type of love for you hair. This cream moisturizes (softens) and styles(defines) at the same time. Most people will say they are oxymorons, but just like in love and science opposites
do attract and create amazing bonds are that aren't easily broken.

This product was formulated so you can save yourself some time and heartache from having to combine a couple
different products to accomplish one style hoping that all the different ingredients will get along. Not to mention the heartache of taking your hair down and you've got flakes everywhere or it's either to hard or too soft...ugh don't you hate that!

The Kindred Spirits Moisture & Style Cream is formulated with a foundation of organic aloe vera and our proprietary Hydralure Technology, which 
establishes an optimal environment for your curls to thrive. All textures can enjoy extended moisture retention, increased
manageability and the gift of captivating curls. Feel confident that we've got your back and you hair is appropriately hydrated.
Say goodbye to frizz, and enjoy a few days off from having to manipulate your hair. The moisture just lasts...

Like with every love story we always hope for a fairytale ending and that's the kiss!

A kiss done right, let's you know everything is ok, and your love is here to stay.

Well we couldn't leave you hanging either, which is why we created the Seal with a Kiss Finishing Oil. It takes all the moisture
and hydration that you've experienced from the entire Hydration Collection and locks it all in. This blend is lightweight,
smells amazing, and is packed with nutrients to feed your hair and your scalp.

The dynamic infusion of marshmallow and horsetail leaf in a proprietary blend of soothing oils is just the fanciful finish that your hair deserves.
The polished shine and moisturizing seal will give you and your hair butterflies.

Lean in close, because it really does matter how your style ends!

April 26, 2018 — Jeannell Darden
Enjoy your Deep Indulgences Now and Forever....

Enjoy your Deep Indulgences Now and Forever....

I don't know about you, but when it comes to food, my deep indulgence is absolutely caramel sauce.

When I order ice cream, you can bet I'm choosing a flavor with caramel and if it's warmed up with add pecans or walnuts, I just might float away 😊

I love caramel apples, caramel icing on pound cake, caramel chocolates,ok I think you get it. It's literally my guilty pleasure. 😍

Have you ever wondered what your hair loves? I know I'm talking as if she is a living, breathing person; but I like to think that our hair feels some of the same way we do sometimes. It needs love and definitely wants to be treated.

This is why I named our conditioner the Deep Indulgence Replenishing Conditioner. It is so rich and luscious with herbal infusions
like sage, nettle, and chamomile. Your hair can't help but absorb all that goodness. Each of us have different textures but one thing is for sure
we all want to reduce breakage and stimulate growth.


Your hair, just like your appetite, wants a flavor overload - and the Deep Indulgence Replenishing Conditioner, full of cocoa butter, argan oil, and castor oil, is the product to get it done! Not only will your hair feel like it's been wrapped in love, you'll be able to detangle effortlessly.

But wait, there's more...

Have you ever felt like after you rinsed out your conditioner, you're just hoping and praying that it stays nice and soft Now and Forever?

Do you even find yourself diluting your conditioner in a water bottle just so you can get that pillow soft feel just a little bit longer?

Well that's precisely why we introduced the Now & Forever Leave-in Conditioning Serum. Your hair deserves to feel good today, tomorrow, and the day after that without having to wash and re-condition each time.


This Now & Forever Leave-in Serum is like enjoying your favorite treat daily but only counting the calories once! Bam, I don't about you that just made me really happy 😄😄😄

The rosemary leaf and chamomile extracts work together with the macadamia and avocado oils to penetrate the shaft, and leave behind hydration deposits that just last and last.

Rosemary leaf

That's why it was perfectly named Now & Forever Leave-in Conditioning Serum.

Both of our amazing conditioners, like the entire Moisture Love Collection, are formulated with our proprietary Hydralure Technology that infuses hydration into the hair on a cellular level for deeper longer lasting moisture penetration. This means regardless of your texture and/or porosity you too can enjoy extended moisture with Moisture Love.

Moisture Love Hydration Collection
I hope you're enjoying our series around The Significance of Moisture + Love as we walk you through our product collection and why they're named the way that they are. If you missed
last week's article we discussed the Gentle Embrace Hydration Shampoo!

Comment below and tell us your favorite Deep Indulgence!

April 17, 2018 — Jeannell Darden
Do you need a gentle embrace...?

Do you need a gentle embrace...?

This is what the Gentle Embrace Hydration Shampoo is all about. It's that cool shower after a hot day, the warm soak to soar muscles, the perfect hug that releases stress. Your hair needs that type of pampering and loving too.
April 10, 2018 — Jeannell Darden
The Significance of Moisture + Love

The Significance of Moisture + Love

I know the world has told us that our hair isn't good enough. We don't look kept. It's not professional. It's not sexy. I've even heard people say it's not becoming of a lady.  Wait what???...
April 05, 2018 — Jeannell Darden
Moisture Love New Website Launch Sale

Moisture Love New Website Launch Sale

The new Moisture Love website has officially launched with exciting features you need to see!  Now you can watch tutorials and read testimonial...


June 28, 2017 — Jeannell Darden
How to Do a Natural Twist Out: 4 Easy Steps

How to Do a Natural Twist Out: 4 Easy Steps

Whether you’ve mastered styling your own hair or find yourself in the learning process, you can’t go wrong with a twist out. As an added bonus, this low maintenance style is perfect for Fall. Cool weather, big hair, it just makes sense.

Check out Instagrammer @dommiekamelah. Her twist out is defined, moisturized and full of body. What’s there not to love? 

How do you recreate this flawless look? Technique, the proper products, and few of our insider tips. Try these 4 simple steps. We promise you will love your results.

Woman doing a natural twist out | Moisture Love

Step 1: Beginning with cleansed and conditioned wet hair, detangle and then part your hair into sections, starting from the crown of your head, moving to the sides.

Insider Tip

- The larger your parted sections the larger your flat twist, which are the base for your twist out. If you are going for a voluminous look, we suggest medium to large size sections.

Step 2: Apply a nickel to dime sized amount of moisturizing styling cream, like our Kindred Spirits Moisture & Style Cream, from the root to the tips of your hair. Secure each parted sections and allow your hair to air dry, until it is almost completely dry.

Insider Tips

- Applying a moisturizing styling cream to wet hair allows for extended moisture and hydration.

- Creating flat twists with almost dry hair elongates the curl and makes for a more fuller twist out.

Step 3: Focusing on one section at a time and beginning at the crown of your head, split a section into two, holding each in one hand, and twist to the scalp - adding hair as you go - until you reach your ends. Watch this video to see a step by step tutorial of creating a flat twist.

Once you have completed your entire head, allow your hair to air dry completely or sit under a warm hooded dryer.

Step 4: Once dried, carefully untwist your hair, using a light oil. We recommend Goodnight Kiss Finishing SpritzTo add volume, use a pick to fluff your roots.

Insider Tip

- Applying a small amount of oil to your hands while untwisting helps keep the frizz away and adds shine

What tricks do you use to achieve a flawless twist out? Share them in the comments section below.


What is Moisture Love?

A curated hair care collection singularly focused on offering a higher degree of moisturization. We know your hair's #1 need and #1 source of stress is moisture, that's why we are devoted to your hair's hydration!  Shop our collection, and give your hair the gift of #ahigherlove...Moisture Love. 

Make These Moisture-Rich Hair Products Yours Today!

June 08, 2017 — Jeannell Darden
Hello Fall! 3 Steps for Moisturized Curls

Hello Fall! 3 Steps for Moisturized Curls

If you have curly hair, we’re sure you’ve been told, “moisturizing is key.” With the arrival of the crisp Fall air, it’s more important than ever to show your coils some love. How do you really “moisturize” your mane? What does that mean?

We’ve crafted 3 steps to help you conquer the cool season. We call it our Moisture and Seal Process. First things first, how do you know if your curls are in need of moisture?

Moisture is derived from water-based products and even aloe vera juice. Dry, brittle and frizzy hair are initial indicators of lack of moisture. According to Naturally Curly, frizz is essentially, “a curl waiting to happen.” Tresses that suffer from these symptoms are thirsty and in need of one thing, hydration.

When it comes to moisturizing, water (the ultimate moisturizer) is your best friend. However, it requires a companion, oil. Certain oils serve as sealants while others penetrate. Read this article to learn what 7 natural oils penetrate the hair shaft. Here’s why oils are so important to our moisture process.

Our scalps naturally produce sebum, which is an oil. However, due to our curly texture, the sebum has difficulties making its way down the hair shaft. Using oil as a sealant replenishes our hair strands with what it has not received from the scalp.

How do you properly moisturize and seal your curls? Here’s our 3 step Moisture and Seal Process.




Step 1. Cleanse and condition your hair with hydrating, pH balanced and water-based, products. We suggest our Gentle Embrace Hydration Shampoo and Deep Indulgence Replenishing Conditioner.


Step 2. While your curls are in a wet state, apply a moisturizing styling cream, like Kindred Spirits Moisture & Style Cream. With its first ingredient being aloe vera juice, this cream establishes an optimal environment for your curls to retain moisture. 


Step 3.  Seal in the moisture, from your moisturizing styler, with oil. Apply the oil to your curls, moving from the roots to the ends of your hair. We like using Finishing Oil - Seal with a Kiss as our sealant. It contains a blend of avocado, argan and castor oil.


Don’t forget, you will need to replenish your curls every few days. Try using a refresher that has water as one of the main ingredients.

Properly hydrating your hair can lead to gorgeous curls. Kick off Fall with our Moisture and Seal Process, your curls will thank you!

How often do you moisturize and seal your hair? Share your hydration secrets in the comment section below.

June 08, 2017 — Jeannell Darden
5 Things I Wish I Knew Before Going Natural

5 Things I Wish I Knew Before Going Natural

Wash day doesn’t have to be stressful 💆🏽

So it’s time to wash your hair and you’re wondering “Where do I begin?” Don’t stress out, we’ve got you covered! I love using wash day as an excuse to pamper myself and so can you.

In the beginning I didn't realize shampoo would matter so much,  but oh yes it does!  Hydration starts with shampoo! Imagine a product that cleanses your hair while keeping it moisturized. The Gentle Embrace Hydration Shampoo does just that. Now you can gently wash away any dirt and worries from the week!


Conditioner is bae 😍 

Thinking back to when I had relaxed hair, I underestimated how important conditioner truly is and now I can’t live without it! It’s vital for keeping my curls defined, moisturized and healthy. Show your curls some love with the Deep Indulgence Replenishing Conditioner. This product has amazing slip that makes detangling a breeze!



Shrinkage is real and that's ok😊  

Shrinkage is one of the best kept secrets of being a curly girl. No one actually knows how long your hair is! If you want to retain a bit more length try the Kindred Spirits Moisture and Style Cream. Apply product while wet, let your hair dry then style to your liking! 


Try products in sets. Your hair and wallet will thank you 💰

Finding the perfect routine can feel like a task, but I have the solution. Buy products in sets to save money (who doesn’t love that) and to experience the full effects of each product working together. Not to mention, you’ll save some space in your cabinet!

The Moisture Love Sample Set is formulated to work together to provide a higher degree of moisture to your curls!   For polished shine that will give you and your hair butterflies try the Seal With a Kiss Finishing Oil


Self love is 🔑

Comparison happens to the best of us, but I’m here to remind you that your curls are #flawless! Every curl pattern is different and should be embraced for its uniqueness. 

Make The Mesmerizing Moisture & Definition Bundle Yours Today!

June 08, 2017 — Jeannell Darden