This is Your Natural Hair Website

At MoistureLove, we want you to feel good and to love your natural hair in all its texture and glory. To do that, we want to help you find the perfect solution, the hair products that will work for you. MoistureLove products work WITH your natural hair, never trying to force it to be something it’s not. With us, your hair will feel like it’s experiencing a spa day, every day.

A Message from our CEO


In the Natural Hair Care Store

Moisture Love is designed with you in mind, so expect simplified hair care. No need to spend your day doing your hair or re-apply tons of products. MoistureLove is made to help your hair stay moisturized and hydrated longer — up to five full days! 
You can show up the way you want to show up, confidently in your natural hair. Having a ‘bad hair day’ becomes just one less thing for you to worry about. You can live your best life, in the way YOU want to.

Fall in Love with Your Hair

Countless natural hair websites out there promise to transform your natural hair into something else.
We’re not that. 
We don’t believe in forcing your hair into something it’s not. 
What we DO believe in is helping people to love their natural hair by understanding what it needs to be at its best. 
When you can confidently and easily style your hair in the way you want it to be — and refocus on other important tasks in your life— then we’ve done our job.

Our line of natural hair products are guaranteed to:

  • Offer up to 5-day hydration and moisture with our proprietary Hydralure technology
  • React well with your hair’s chemistry with pH balanced products
  • Give you hair that is easy to manage for a longer period of time
  • Provide consistent results
  • Use only the highest quality ingredients
  • Give you stronger and healthier hair

Curl Consultation, Style Bundles, and More

Choosing the right products for your hair will be difficult if you don't know what works best for you. Jeanelle Darden, MoistureLove’s founder, offers a 30-minute curl consultation. Together, we can work through your hair’s unique texture and needs, and come up with a plan that works best for your natural hair. 
If you’re ready to jump right into soft, moisturized curls, then shop our products, and fall in love with your hair.