We haven’t always been Moisture Love. In fact, in 2011, we entered the world of beauty as Coco Curls. Referred by our Founder, Jeannell Darden, as her “first baby,” Coco Curls was a simple product line that focused on moisture. While simplicity can be amazing, in the world of curls, we learned options reign supreme.
S pattern or z, coily or kinky, curly hair is unique and comes in a variety of textures. Over the years we realized that our “one size fits all” methodology actually didn’t fit all. After surveying the textured hair market we uncovered one very important fact:
Lack of moisture and hydration is an issue that all curly haired women face. It contributes to their ability to embrace and love their hair.
We call this the “universal challenge of curls.” Instead of addressing the needs of only one type of textured hair, we sought out to create a solution that crosses all texture lines.
Now that you know the "why" behind our evolution, you may be wondering, what’s new? Let’s begin with what has remained the same. Our products are still formulated, in small batches, with high quality ingredients.
The extra oomph, or something new, is Moisture Love’s sustainable moisture and hydration. We created propriety Hydralure Technology that infuses hydration into the hair, on a cellular level, at all phases of the styling process. This blend is consistent across our products and is the elixir behind all moisture your hair loves and needs.
What does this change mean for you? If you used Coco Curls in the past, it’s time for you to give Moisture Love a try. If you are new to our brand, you should give us a try!
Past customer or new to the scene, Moisture Love has been formulated with every curly in mind and is sure to answer your hair’s hydration needs. Think of us as your hair’s latest hydration infatuation.