I've tried everything out on the market. I've been natural for 10 years and I was SO thankful when Jeannell introduced us to the first brand "coco curls." I was sold. I began to tell people about the products and everyone fell on the bandwagon. The ingredients are the BEST on the market, even beating the "organic" products like Meille Organics and Shea Moisture that are made cheap. You can tell the Moisture Love was made with purpose and the sought out ingredients took time to develop. Moisture Love is the only product like this on the market and I will continue to be a strong advocate for mositure love!! I've been using them since its preview back in early 2010 or so!!!